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Partner and UP:
Love at first sight
Developing and maintaining a pool of candidates using RMA
“We had some difficulty connecting our Marketing Automation and Recruitment. That is precisely where UP excels, combined with their execution power—the ability to actually bring something to fruition.” In practice, UP now helps Compagnon develop and maintain a pool of candidates.
Rhythm. It is an inseparable part of UP’s vision, but also of Compagnon’s. In fact, Compagnon CEO Frank Roders is secretly a bit jealous of UP in that regard. “I firmly believe in the importance of rhythm for your marketing and recruitment. For that reason, I accompany my presentations with a song from the eighties, 'Alles heeft een ritme' by Frizzle Sizzle. UP does something similar, but with a much better chosen song, 'Slave to the Rhythm' by Grace Jones. I should have chosen that one!”
The HR network of the Netherlands
Compagnon is the premier HR network in the Netherlands. For 22 years, the company has been one of the leading players in the HR market. “We can provide companies with HR professionals—who are certainly often in high demand these days—ranging from recruiters to consultants. Additionally, we can handle complete HR projects ourselves if desired,” says Roders. In doing so, Compagnon distinguishes itself with a clear proposition. “We truly want to act as a companion to clients, candidates, and colleagues. We are not just a supplier, but a partner who works alongside you. We also monitor whether we are sufficiently of a ‘companion’ with clients and candidates. Moreover, we always approach our candidates as clients, as guests. Certainly in our early years, that was really not common practice. In that approach, recruitment and marketing come together. And that is where UP and we find common ground.”
Developing a pool of candidates
It was just over a year ago that the collaboration between UP and Compagnon started. “We had some difficulty connecting our Marketing Automation and recruitment. That is precisely where UP excels, combined with their execution power—the ability to actually bring something to fruition.” In practice, UP now helps Compagnon develop and maintain a pool of candidates.
We truly want to act as partners for clients, candidates, and colleagues.
Frank Roders
CEO
A simple conquest
UP didn't need much time to persuade Compagnon to do so, Roders explains. “It was a fairly easy win, to be honest. We had known each other for a while, and it was actually love at first sight, precisely because of those shared visions. Mark my words: we are big fans of Esther, our contact person at UP. She is professional, precise, and knowledgeable. All of this makes UP a natural partner for us.”
Frank Roders
CEO
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