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Rising together
to great heights…
Founder Caroline Pols developed the philosophy behind Recruitment Marketing Automation during the financial crisis around 2010. As a Director at Manpower, she had to get the same work done with far fewer people. This forced the team to maintain a sharp focus and use creative tools.
Online marketing was still in its infancy, but Caroline realized there was a world to be gained there. More smart online recruitment power had to compensate for the reduction in human capital, so that people could focus on rock-solid offline follow-up. The formula caught on immediately: 40 percent growth in 10 weeks. The idea behind UP was born.
Our mission
With Recruitment Marketing Automation, we know how to entice talent into a new role in a new organization, where they are genuinely happier and feel more at home. In doing so, we provide agencies and corporate recruitment with an innovative tool to recruit faster and more successfully based on content and value. UP wants to move up: more content, more attention to the relationship, and above all: more results. We stand for growth, of people and companies. Our clients and our beautiful profession must continue to evolve.
Academy for Labor Market Communication
UP has developed the RMA training program together with the Academy for Labour Market Communication. Caroline Pols, founder of UP, is the lead lecturer of this program, and Esther Moelands, Partner at UP, is also a lecturer.
This two-day course covers all disciplines of Recruitment Marketing & Automation, featuring the leading experts in the field. An important part of the training is that you will actively work on each topic yourself, so that you have a clear understanding of and direction regarding what you will do after the training.
Want to know more? Contact us or read more about the program.
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