Organizations are getting stuck in the labor market. Not because talent isn't there, but because they are approaching it incorrectly. They search among the 10–14% who are actively looking and miss the 50–55% of latent talent that *is* open to the right opportunity, at the right time, in the right way.
At UP in Business, we solve that. With Recruitment Marketing Automation (RMA), we build talent pools for our clients based on their entire target audience: active, passive, and non-job looking. We activate these pools with professional content, automation, and hyper-personalized communication. The result: 50–80% of hires from their own pool, less reliance on expensive job boards, and structurally better matches.
As the market leader in the application of RMA, we are looking for a Senior Consultant to bring this approach to clients.
What are you going to do?
You are the link between the UP methodology and the client's reality. You translate our philosophy into concrete improvements: from strategy to campaign, from stakeholder to result.
You assume tactical responsibility for clients in Agency Recruitment and Corporate Recruitment.
You advise on the application of RMA: how do you build a talent pool based on the entire target group? How do you activate latent talent through professional content rather than job postings?
You conduct the Kitchen Review for new clients: target audience analysis, content audit, SWOT, and translating the recruitment objective into hard deliverables per funnel stage.
You work with the content strategy: you determine which content suits which stage of the candidate and monitor the methodical logic of each campaign.
You are strong in stakeholder management: you know who the decision-makers are, involve them at the right time, and carefully align expectations.
You translate data and behavioral signals, measured via UPNXT, into concrete advice that delivers immediate results.
You actively contribute to the further development of UPNXT, our proprietary platform for recruitment marketing automation. Your customer insights and practical experience have a direct influence on the direction of the product.
Function:
What are you doing?
You assume tactical and operational responsibility for clients in Agency Recruitment and Corporate Recruitment.
You advise on the application of RMA: how do you build a talent pool based on the entire target group? How do you activate latent talent through professional content rather than job postings?
You conduct the Kitchen Review for new clients: target audience analysis, content audit, SWOT, and translating the recruitment objective into hard deliverables per funnel stage.
You work with the content strategy: you determine which content suits which stage of the candidate and monitor the methodical logic of each campaign.
You are strong in stakeholder management: you know who the decision-makers are, involve them at the right time, and carefully align expectations.
You translate data and behavioral signals, measured via UPNXT, into concrete advice that delivers immediate results.
You actively contribute to the further development of UPNXT, our proprietary platform for recruitment marketing automation. Your customer insights and practical experience have a direct influence on the direction of the product.
Profile:
Who are we looking for?
At least 5 years of experience in marketing, preferably with a recruitment, consultancy, or project management background.
Affinity with digital marketing, AI, data, and process innovation: you understand how automation and hyper-personalized communication work and what that means for the candidate experience.
You think in terms of target groups and drivers, not vacancies. You understand that latent talent does not respond to a job, but rather to knowledge and growth.
You are a sparring partner who sharpens organizations and drives innovation.
You are ambitious and entrepreneurial. You want to contribute to an approach that fundamentally changes the recruitment profession.
Offer:
What do you get?
A position at the market leader in the application of Recruitment Marketing Automation.
An authentic and ambitious team that celebrates successes and life together — with regular workshops, team outings, and inspiring excursions.
A beautiful workplace in the city center of Breda, with the freedom to work from home.
Access to a large network of clients and partners.
Room for development and innovation. At UP, we bring out the best in people.
A high-quality MacBook, also for personal use.
Free lunch at the office.
Comprehensive onboarding: you are given the time and space to get to know the UP vision and methodology well, so that you engage in conversations with customers with confidence.
Salary between 4,000 - 6,000 euros gross depending on experience
