Customer story: Exactpi
Where head and heart meet in recruitment
Exactpi operates in a labor market where specialized IT professionals are scarce and have freedom of choice. Candidates are no longer convinced by a strong vacancy or a good salary alone. At the same time, pressure is growing on recruitment teams to work faster, more efficiently, and with greater predictability.
Scarcity calls for tough choices
The challenge for Exactpi lay in finding the right balance: how do you combine data-driven recruitment with genuine attention to the person behind the profile? How do you ensure that technology provides support without displacing the personal relationship?
Data as the foundation, humanity as the starting point
Together with UP, Exactpi opted for an approach in which Recruitment Marketing Automation (RMA) is deployed as a strategic tool. Not to automate recruitment, but to make it more human.
By making smart use of data, Exactpi gained better insight into the behavior, interests, and timing of target groups. Based on this, communication and campaigns were designed to align with different phases of orientation and decision-making. Candidates are not approached as a 'profile,' but as individuals, with room for doubt, ambition, and development.
RMA provided structure and continuity in the candidate journey, while recruiters were given more room for personal contact at the moments that matter. Technology and human insight reinforce each other, rather than compete.
Better matches and more peace of mind in the process
This way of working led to more focus and quality in the recruitment process. Onboarding candidates are better informed, more consciously interested, and fit Exactpi better both professionally and culturally.
In addition, the structural use of RMA ensures calm and clarity within the team. Instead of ad-hoc recruitment, a predictable process emerges in which relationships are built before a specific vacancy arises. In doing so, Exactpi increases not only the chance of successful placements but also of lasting connections.
UP has positioned us more prominently and with more structure in the market.
Jill Modes
Owner and founder of Exactpi Recruitment & More