Kenter operates in a market where the demand for technical talent is structurally high, while availability remains limited. This tension calls for a recruitment approach that goes beyond filling vacancies.

For Kenter, the challenge lay in sustainably scaling recruitment without becoming dependent on ad-hoc campaigns or peak workloads within the team.

As the organization grew, it became clear that isolated actions and manual processes offered insufficient stability.

Visibility, talent development, and internal alignment had to be structurally established to enable further development.

RMA as an indispensable link

Together with UP, Kenter chose to position RMA not as support, but as a foundation for recruitment . RMA was deployed to provide continuity in visibility, communication, and talent development, independent of individual vacancies.

By implementing ongoing campaigns and talent funnels, recruitment became less dependent on timing and more focused on long-term relationship building. Candidates are systematically reached and engaged, even when there is no specific vacancy at that moment. This ensures a stable influx of interested professionals who are already familiar with Kenter and its work environment.

In this process, RMA acts as a connecting layer between recruitment, marketing, and business. Insights from data are shared, expectations are better aligned, and priorities are sharpened. This creates a single, joint recruitment process instead of separate initiatives.
 

Scalability and predictability

The use of RMA has helped Kenter make recruitment scalable and manageable. Instead of reactive recruiting, the organization has well-stocked talent pools and a predictable influx of candidates.

In addition, this approach creates a sense of calm within the recruitment team. By automating and structuring processes, space is created for substantive contact and quality in conversations. With this, Kenter is not only building the immediate filling of positions, but also a recruitment model that grows with the organization and is prepared for future labor market developments.