Scarcity?
Not at Velox
We know when
the right professional becomes available, sooner than the rest of the market
With a unique approach, they ensure that they have the right professionals available for their clients at the right time.
“Many parties wait for a client’s request first and only then start looking for a candidate. Or they start looking the moment they need someone themselves. They then put out fires with professionals that happen to be available at that moment. The chance of finding someone then is smaller, let alone that it is a suitable person.” Crucial to Velox’s approach: strategic workforce planning. This involves determining exactly who you need early on and knowing in advance which professional will become available and when. “By working on this well in advance, you ultimately achieve the best result.”
According to Velox director Kisito Zonneveld, the biggest mistake you can make when searching for professionals in a labor market as tight as the construction industry is trying to find people on an ad hoc basis. “Many parties wait for a client’s request first and only then start looking for a candidate. Or they start looking the moment they need someone themselves. They are putting out fires using professionals that happen to be available at that moment. The chance of finding someone then is smaller, let alone finding a suitable person.” Crucial to Velox’s approach is strategic workforce planning. This involves determining exactly who you need early on and knowing in advance which professional will become available and when. “By working on this well in advance, you ultimately achieve the best result.”
To subsequently ensure the best people are in the right place, Velox uses total workforce management. Zonneveld: “That has to do with an individual’s hard skills and soft skills. It is extremely important that the competencies of individuals match or complement each other. If you bring in professionals with the same competencies, you can never build optimal teams for your project.”
It is extremely important that the competencies of individuals match or complement each other .
Kisito Zonneveld
Velox Director
Insight is essential to Velox’s working method. How do you know, for example, if professionals are open to a new position? UP helped Velox with this. “We came into contact with UP through STONE, one of UP’s first clients. That is how things got started. First, UP set up our Marketing Automation, ensuring that our offline and online marketing became balanced. Through content marketing, we gained insight into the behavior of professionals, based on data. This allowed us to learn what professionals needed, when they became available, and so on.”
The collaboration has expanded further since then. “UP has helped us with all sorts of things, such as better lead generation, setting up a digital magazine, and so on. Essentially, it comes down to the fact that by continuously brainstorming with UP, we can keep innovating. Moreover, from the very day of its founding, UP has understood that simply posting vacancies is useless these days. Candidates want to know what you have to offer as a company, who you really are. What's in it for them? Storytelling is necessary for that—getting candidates excited. So yes, it is about seducing rather than hunting.”
Project calendar
Site supervisors and project managers in the construction industry want to work on the most prestigious projects. In fact, it doesn't matter to them which agency they work with. They want to show 'their son' which project they built, whether it is the renovation of Paleis het Loo or the A pier at Schiphol.
Using the project calendar, you provide insight into which leading projects are currently underway. Subsequently, you have a very clear picture of when a professional is looking for a new project, whether it is a renovation or new construction project, and which region is preferred.
